Extended Reality (XR)
Extended reality, XR is an emerging umbrella term for all the immersive technologies. Today we have virtual reality, augmented reality, 360-video, and mixed reality. These technologies extend the reality we experience by either blending the virtual and “real” worlds or by creating a fully immersive experience.
LTI Business Solutions through our partnership with LinktoVR has discovered a plethora of applications in which extended reality technology can be used for day-to-day marketing, business operations, and consumer experiences. The following is a six part installment series focused on immersive technologies that merge the physical and virtual worlds.